"Just about every business seems to have an "800" number these days."
"But how could something like that help me? I own a driving school."
Good questions! Now, keep reading.Over the past three months, I have spoken with members of the Executive Board of the DSAC and driving school owners all across the country. This is what I
learned. You own a small business. Your customers are the twelve million kids who turn 15, 16 and 17 each and every year. You compete against parents, older siblings and under-funded high school driver education
programs. No one is better at creating safe drivers than you are. By making the roads safer, you save lives. And you take pride in what you do.
These elements present a huge market opportunity dovetailing with an
excellent service delivered by people who genuinely care. It's a surefire formula for success. Yet, as a businessperson, you continue to struggle. It's difficult to capture market share. Your margins are low. Students
arrive in seasonal droves. It's hard to find and keep good employees. You can't charge enough for your services and you don't get the professional respect you deserve. It's a complex problem that will take a complex
strategy to remedy.
A graduate business student faced with the dilemma would begin by addressing "image". In business, image means so much. Consider what 1-800-DRIVING
does for your image. It tells your customer that you're smart enough to make it easy to find you. It tells your customer that you care enough about them that you'll pay for the phone call. It makes your phone number impossible to forget. It immediately catapults the driving school industry into the same league as dentistry, florists, collect calling and countless other service businesses. And it is the beginning of endless possibilities.
CNL Telecom has designed the 1-800-DRIVING shared use program specifically for your business and industry; a program approved and endorsed by the DSAC. As a qualifying driving school
owner you can inexpensively license the right to use the 1-800-DRIVING toll free number in all your advertising and promotions on an exclusive zip code by zip code basis. Then when someone calls 1-800-DRIVING
in your area, the call is directly routed to your driving school. Likewise, if a person visits the 1800driving.com
web site and uses the zip code search function, they are linked directly to your web site. If you don't have a web site, CNL Telecom will create a listing for you at 1800driving.com. It's all included in the low cost
of the program. An aggressive Internet marketing campaign will spread the word. And it's just the beginning.
1-800-DRIVING. Make sure they call you first.
To learn more, contact Vincent Staraci at 1-800-238-6654.
